Bold Shadows, Flat Design & Hero Images: The Top 10 Web Design Trends in 2015 [SlideShare]


trends in website design and usabilityHubspot gives a year-end report on trends in website design

You may have noticed a few web design trends taking hold over the past year. For example, many companies have moved from a skeuomorphic design on their websites — bold shadows, complex textures, and heavy use of gradients — to much cleaner, flat designs. Many businesses’ websites boast large, high-definition images and contain well-designed, interactive elements.

I do have some added thoughts to this overview. One is that the single page layout (that look you get when you make the pages very long and scrollable) seems a bit counter-intuitive to having a way for people to get quickly to what they really want, as well as a way to diminish the number of pages in a site that beefs up your presence for search engines. And I’ve watched people give up on finding things if it isn’t “above the fold” in website design.


I’ve not been a great one for scrolling forever down, not even on mobile technology. I don’t mind waiting for a key page of information to load, provided that I have had a clear signal from the menu or a CTA. Usually, when on a smartphone the speed to find information trumps everything else. On the other hand, blogging sites are doubtless the type of site you are going to have uninterrupted flow of reading.


Getting away from a lot of slider and pop-up distraction is great, though. Pop-ups are the one thing I could really consider jail sentences for!


And what is skeuomorphism when it’s at home? I had to look this up, too. It was a principal of virtual design to take visual cues in the cyber world from the physical world (for example, a library may create a menu structure that looks like a shelf of books on the computer screen). It bridged the switch from understanding the new cyber world by making it relevant in real world terms. The downside that is being argued is that to create this analog style of design slows everything down.


But if speed sacrifices usability by human beings, I would suspect that this pretty flat look may find a short lifespan. After all, we design for human beings, not computers (or even for computer programmers for that matter).